As a social media specialist, you understand the importance of finding the right marketing strategy to reach your audience. Use these same principles to build an impactful cover letter. The key is to feature engaging achievements that illustrate your creativity and effectiveness as a digital strategist. Our guide features expert advice and examples to help maximize your engagement with hiring managers.
Social Media Cover Letter Templates and Examples
- Entry-Level
- Mid-Career
- Senior-Level
How To Write a Social Media Cover Letter
To write a great social media cover letter, the key is to focus on your passion and creativity as a marketing professional. Emphasize your ability to create innovative, high-impact content that truly resonates with target audiences. Highlight your proven track record of increasing followership, web traffic, and engagement throughout your career. Below, we’ll provide additional tips to help you build each section of your social media cover letter:
1. Contact information and salutation
List all essential contact information at the top of your social media cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and demonstrates your genuine enthusiasm for the opportunity.
2. Introduction
Create an eye-catching introduction to draw the reader in at the start of your social media cover letter. Convey your passion for marketing and demonstrate your proven track record of defining high-impact digital strategies. Lead with one of your most notable achievements paired with an impactful number or metric. This helps to illustrate the potential value you can bring to employers on the open market.
Notice how, in the example below, the candidate establishes crucial context for their social media marketing efforts. By highlighting the size of the company, the increases in both followership and revenue become all the more impressive. Showcasing the results of your accomplishments bolsters the appeal of your social media cover letter.
Example
In my previous role as a social media manager, I oversaw all aspects of digital strategy for a $70 million personal loan company. My dynamic marketing campaigns helped grow followership by 500% across all social media platforms and contributed to a 6% increase in annual revenue. I can achieve similar results for your company as the new social media director.
3. Body paragraphs
Include two paragraphs in the body of your social media cover letter describing your most compelling qualifications and achievements as a marketing professional. Start by mentioning specific details about the company’s reputation or culture and how this aligns with your background. Feature a mix of accomplishments emphasizing your creative approach to content strategy and your ability to collaborate in cross-functional team environments.
In the example below, the candidate displays the unique tactics they employed to increase blog traffic and customer engagement. As you build your social media cover letter, be sure to emphasize your creativity and talent as a marketing strategist. These aspects are essential for making a positive impression on the hiring manager.
Example
My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in AI. I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:
- Leveraged Google Analytics and Facebook Insights to evaluate campaign performance, developed reports on social media effectiveness, and identified opportunities to refine marketing tactics
- Verified compliance of all brand content with company SEO and SMO strategies and approved the release of all company-owned social media
- Increased blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn
4. Social media skills and qualifications
While it’s impractical to provide a long list of skills on your social media cover letter, incorporate key terms that align with the job description. Highlight the specific social media platforms you’ve worked with in the past and feature examples of you utilizing specific digital marketing techniques throughout your work history. Below, we’ve compiled a list of key skills to consider adding to your social media cover letter:
| Key Skills and Qualifications | |
|---|---|
| Brand awareness | Brand marketing |
| Campaign management | Communication |
| Digital marketing strategy | Facebook marketing |
| Google Analytics | Hootsuite |
| Instagram marketing | Key performance indicators (KPIs) |
| LinkedIn marketing | Paid search campaigns |
| Product marketing | Project management |
| Public relations | SEO |
| Social media marketing | Sprout Social |
| Strategy development | Twitter marketing |
5. Closing section
End your social media cover letter strongly with a call to action (CTA) inviting the hiring manager to interview you. Further demonstrate how your expertise in social media marketing can benefit the company you’re applying to. In the last sentence, be sure to thank the hiring manager for their time and consideration.
Example
I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email for any additional questions you may have regarding my background. I appreciate your time and consideration.
Best regards,
Raheem Richardson
Social Media Cover Letter Tips
1. Quantify your marketing achievements
Feature engaging numbers and metrics to make a lasting impression on the hiring manager. Highlight various data points to illustrate the positive impact of your previous campaigns. In the example below, the applicant features the size of their client account and followership and retention rates. This establishes a sense of scope for the reader and conveys their expertise as a social media strategist:
- Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
- Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
2. Emphasize your creativity and passion for marketing
Companies are drawn to energetic candidates with a genuine passion for their craft. As you build your cover letter, be sure to emphasize your creativity and drive as a marketing professional. In the example below, the candidate conveys their dedication to creating innovative content that speaks to audiences, which will send a strong message to potential employers:
Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:
3. Align your cover letter with the company’s needs
Customizing your cover letter for each opportunity you apply for is important. Display how your background aligns with the organization’s goals and needs. In the example below, the candidate features their diverse background in PR and digital marketing, which shows they have a unique skill set that perfectly matches this particular role:
Alliance Marketing Solutions’ reputation for its approach to PR strategy and crisis management strongly aligns with my unique background. During my time with Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:
Social Media Text-Only Cover Letter Templates and Examples
- Example #1
- Example #2
- Example #3
Skyler Thompson
Social Media Specialist | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn
January 1, 2024
Hideo Araki
Hiring Manager
Rayne Marketing Consultants
(987) 654-3210
[email protected]
Dear Mr. Araki:
With over seven years of experience as a social media specialist, I have a proven track record of defining digital strategies and brand messaging for clients across a wide range of industries. In my previous role, I successfully grew audiences by up to 400%. I can achieve similar success for your company as the new social media manager.
Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:
- Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
- Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
- Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
I look forward to telling you more about how my brand marketing experience can create value for your clients. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.
Best regards,
Skyler Thompson
Social Media Cover Letter FAQs
Why should I submit a social media cover letter?-
While a cover letter isn’t always required for job applications, submitting one can help bolster your chances of landing the interview. This allows you to convey your genuine enthusiasm for the job using a more personalized approach. It’s also an opportunity for you to showcase your content writing and communication skills, which are vital for social media roles.
How long should my social media cover letter be?-
In most cases, it’s best to keep your cover letter concise and focused, limited to 400 words or less. Like with a social media post, you have a limited window to grab the reader’s attention, and providing too much information can negatively impact your messaging.
Should I use artificial intelligence to write my cover letter?-
Using AI to build your cover letter is generally not advisable, especially when applying for a position that requires any degree of content writing. Employers want to see that you can communicate effectively, and relying on AI tools strips the cover letter of your unique voice.
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