When hiring managers receive an application for a sales leadership job, they look for one thing first and foremost: numbers. They want to see how you’ve grown and improved organizations and by how much. The following guide will show you how to write a strong cover letter that quantifies your impact as a sales manager.
Regional Sales Manager Cover Letter Examples and Templates
- Entry-Level
- Mid-Career
- Senior-Level
How To Write a Regional Sales Manager Cover Letter
A great regional sales manager cover letter usually has five sections, outlined below. When possible, connect each section to your defining sales skills and the company’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.
1. Heading
At the top of the page, include:
- Your name, title, and contact information. (Note, copying in your resume header helps keep a uniform presentation across your two documents. Always double-check your phone number and email address for accuracy – it’s as important as anything else on your application.)
- The date.
- The recipient’s name, title, organization, and contact information (when available).
Example
Skyler Thompson
Sales Manager | Minneapolis, MN 12345 | (123) 456-7890 | [email protected]
June 30, 2024
Ms. Saanvi Khatun
Hiring Manager
LMN Incorporated
(123) 456-7890
[email protected]
2. Salutation
Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening. (Never use “To Whom It May Concern.”)
Examples
Dear Mx. Gibbons:
Dear FGH Corporation Hiring Manager:
3. "Hook" or introduction
Cover letter intros work best when they project confidence. But countless jobseekers start their cover letter with a timid line like “Please accept my enclosed application to your advertised job opening.” Phrases like this are the written equivalent of a clammy handshake. Start your letter more confidently by citing an impressive achievement from your sales leadership experience. Use one that overlaps with the hiring company’s needs and gives specific numbers on your region’s sales or business performance.
Example
Dear Ms. Khatun:
During my three years as a sales manager for BCD Corp., I’ve led my team to generate 32% annual revenue growth while bolstering profit margins. I’d love to bring that same level of sales excellence to your company in the role of regional sales manager.
4. Body paragraph(s)
Use the main section of your cover letter to express your interest in the company or position. A great way to do this is to quote text right from the job posting if it piqued your interest. Then explain how the quoted text aligns with your work background. By tailoring your letter this way, you can show the hiring manager you’re interested in this job, not just this type of job.
Following your explanation, cite a few more of your key achievements or qualifications, possibly as bullet points.
Example
Your job posting jumped out at me, particularly the requirement for a leader who can “coordinate robust revenue growth in a competitive niche market.” This is the skill I’ve gained and demonstrated most in my time at BCD Corp., leading and motivating my team to:
- Deliver 28% revenue growth last year
- Increase market share by 8% in 2022 after capturing business from large competitors
- Rank No. 3 out of 16 teams in the sales region in 2021 and 2022
5. Call to action
Finally, request an interview for the position. Consider restating your ability to lead a successful sales team. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.
Example
This is just a sample of my ability to turn strong sales leadership into positive business results. I’d welcome the chance to speak with you further about how I can help grow and develop sales at your company. I appreciate your time and consideration and look forward to possibly hearing from you soon.
Sincerely,
Mina Sayed
Regional Sales Manager Cover Letter Tips
1. Quantify business performance
Performance numbers are key to any sales application. But in the past few years, a tumultuous economy has made many sales organizations’ revenue uneven through no fault of their own. If this applies to you, don’t worry, there are plenty of other metrics you can focus on to show you’ve grown or improved the business. Consider giving percentages for any progress you’ve made in increasing profit margins, client satisfaction rates, or staff retention.
Example
In the past year alone, our achievements have included:
- Raising average customer satisfaction rate by 10%
- Landing new contracts with six major clients
- Trimming costs by 7% during a time of broad operational streamlining
2. Highlight your sales strengths
Desired skill areas in sales managers include leadership, collaboration, customer service, and geographic data analysis. Consider which of these skills describe you best, then give an example or two of how you’ve shown them in a work setting.
Example
By building a cohesive and collaborative team, I’ve guided my sales regions to pivotal successes, including:
- 18% greater efficiency in the past two years alone
- 23% average annual revenue growth for five consecutive years
- 7% increased market share for a key product category
3. When in doubt, brainstorm
Any time you’re stuck on a section of your cover letter, take 10 minutes to quickly jot down your thoughts on a separate document or sheet of paper. By pausing to think more creatively, you can jog your memory and find new details to include about your experience. Brainstorming also helps you figure out the best and most original way to describe that experience, giving your letter the confident tone it needs to catch a hiring manager’s attention.
Regional Sales Manager Text-Only Cover Letters
- Entry-Level
- Mid-Career
- Senior-Level
Mina Sayed
Regional Sales Manager | New York, NY 12345 | (123) 456-7890 | [email protected]
June 30, 2024
Mx. Taylor Gibbons
Hiring Manager
FGH Corporation
(123) 456-7890
[email protected]
Dear Mx. Gibbons:
In my four years as regional sales manager for LMN Inc., I’ve led the organization to maintain near-perfect (98%) client retention despite various pandemic-related service challenges. I’m thrilled at the opportunity to now apply my sales leadership and customer relations skills at your firm.
Your job posting caught my attention. I also follow the principle that “a company can only succeed by helping its clients succeed.” I’ve led my region to deliver steady revenue growth by renewing our focus on top-caliber customer service and experiences. In the past year alone, our achievements have included:
- Raising average customer satisfaction rate by 10%
- Landing new contracts with six major clients
- Trimming costs by 7% during a time of broad operational streamlining
This is just a sample of my ability to turn strong sales leadership into positive business results. I’d welcome the chance to speak with you further about how I can help grow and develop sales at your company. I appreciate your time and consideration and look forward to possibly hearing from you soon.
Sincerely,
Mina Sayed
Regional Sales Manager Cover Letter Frequently Asked Questions
Do I really need a cover letter for my job search? -
Yes, in most cases. Job postings today usually require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.
How do I write a cover letter for a job I’m not qualified for?-
Don't. Limit your search to jobs you’re generally qualified for, and never apply to a role you doubt you could satisfy.
That said, there’s room for discretion. You don’t need to meet every qualification on a job posting to be confident you’d excel, especially if you have other pertinent skills or experiences to draw on. In these cases, your cover letter can help. Toward the end of your letter, feel free to briefly acknowledge the qualification gap and explain why your other experiences make up for it. This gives hiring managers helpful context and can motivate them to call you even if you aren’t a perfect fit on paper.
What should my cover letter’s design look like?-
Your resume’s. Carry over all of that document’s basic format settings, like font style, line spacing, and page margins. When you style your cover letter like your resume, you make your application more cohesive and memorable.
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